For anyone who reads this blog on regular basis, you know I have a soft spot for fellow SAIC Alumni. If you know me personally, you also know I love and appreciate artists that go above and beyond their studio practice. The vast majority of practicing American artists, at least all the ones I know, have multiple jobs outside of their studio practice. Some of them write for publications like Hyperallergic or Art Forum. I know a handful that work at museums. One friend in particular works for PACE. Some are the jet setting, air kisses when you greet someone at the Art Basel VIP private viewing, drinking champagne art advisor types. Or rather they were before Covid 19. Some of them have mundane, non art related day jobs. Almost of all have curated fantastic group shows. A few of them even manage to do a combination of the above. However very few of them have taken the steps that artist Viraj Mithani has taken.
"My goal is to strike a balance between the traditional and progressive. Color psychology and color symbolism play an integral role in my prints and paintings. I want to explore and create visual semiotics of motifs that are borrowed from several of these mentioned art traditions. I attempt to relate my art to how it affects the viewership (audience reacting to colors, imagery and symbols) and in turn, the stimulation and psychological response it produces. These medias extend human perception, which result in private space no longer being personal. Developing medias blur the boundary lines of space and mediums. Media is not limited to digital products. Body, objects, text, mark making and other elements are also medias for space phenomenon. From traditional to progressive mediums, I create a conversation and study between the privatized space and the imaginary private space, which also includes various dimensionalities (2D, 3D and 4D)."
Viraj Mithani is part of two upcoming group shows in February and March. 079 Gallery in Ahmedabad, India and Plot pointsat Tao Art Gallery curated by Satyajit Dave.